Marketing Mix Applied

My business would be focused on sporting equipment. My marketing mix would be very promotion focused. Nike is a competitor. Their products cover a wide range from clothing to sports equipment. My products would be less clothing focused and more sporting equipment based. This is bad due to the limited market that would be targeted in comparison to competitors. The price of Nike products is competitive and of a premium status. My pricing would be less competitive and more realistic in order to receive more business. This is bad due to the idea that at a lower price comes a poorer quality. Nike products can be found all around the world. My products would be locally distributed. This is bad due to the limited influence the company would have. Nike's promotion is very expansive. My promotions would be billboards and radio ads focused more on a local target market.

Boston Olympics

Boston was recently given the opportunity to host the 2024 Summer Olympic games. The bid was eventually turned down due to many problems faced by the city in light of preparations. The Olympics in Boston is simply unrealistic. The idea of the Olympics in Boston is not a good one because of the already congested city and sub par infrastructure. I believe that this is a good idea because the city would most likely be hurt by the games. There is no room for all of the new venues that would have to be constructed. The city would destroy itself through debt and destruction of already thriving establishments. Also, many of these new venues would go unused after the games, further worsening the situation. The Olympics in Boston is a bad idea and it is good that the bid has been denied.