This study was about Nintendo's attempts to keep up with competing companies. They were failing in the market due to their focus on a younger audience. They are now focusing on more action oriented games. Nintendo still dominates the handheld gaming market but is losing out to Microsoft and Sony when it comes to online gaming consoles. The primary product competition comes in the form of the PS2 and the Xbox. Nintendo is trying to get back into dominance with new generations of games and consoles.
Item 2
This is a unit 1 chapters 1-2 case study.
- Consumers: Nintendo is trying to both get more consumers and please their already loyal consumers by pursuing a different target market.
- Product: Nintendo's products are its handheld gaming devices and gaming consoles.
- Promotion: Nintendo has to promote its new products to the target audience they want to sell to. This could be through ads on several platforms of media such as TV ads.
- Revenue: Nintendo needs to generate more revue to remain competitive in their market.
- Consumer Loyalty: It is expected that the consumers who are loyal to Nintendo will continue to buy from Nintendo.
Item 3
An example of a performance enhancing drug being allegedly used is the accusation of Peyton Manning using the drug HGH in order to boost his performance on the football field. This is highly controversial especially because of Peyton's status in the NFL and how he is so accomplished,
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